COMPUTER VISION

Ride Vision is Using AI to Make Riding a Motorcycle Safer

November 17, 2020



This is the story of yet another example of a common sense solution delivered by AI. 

Ride Vision is an Israeli startup developing collision aversion technology driven by AI and recently raised a $7 million Series A round of financing.  The $7 million financing was led by OurCrowd.  It is a venture investing platform based in Israel that was founded in 2013 by CEO Jon Medved. 

Founded by a motorcycle enthusiast
Uri Lavi, the company’s CEO and founder, started the company in 2018.  As a fan of motorcycles, he wanted to create a solution to help make riding a motorcycle safer.  

How does the technology work?
Ride Vision 1 uses computer vision, a subset of artificial intelligence technology, to analyze traffic around the rider in real time.  It then provides forward collision alerts and also monitors the rider’s blind spot. 

Ride Vision coordinates between two wide-angle cameras, a patented Predictive Vision algorithm, a compact in-unit computer processor (ECU) and two unobtrusive mirror-mounted LED alerts.

Hitting European markets first
Company is launching in the European Union and Israel first, with commercialization efforts focused on Israel, Italy, Spain, Germany, Greece, France, Austria, and the U.K., with the U.S., Japan, China and Canada following.

Hey, just stop trying to look cool and you’ll be safer, no?
There are over 700 million motorcycles on the road worldwide, according to the company.  In the U.S., we often think of motorcycles as a hobby or leisure activity, but in Europe and Asia, motorcycles and two-wheelers are viewed more as a means of transportation.  And,

the number of motorcycles and other motorized two-wheeled vehicles on the road has increased during the pandemic.  In Europe, sales of motorcycles increased 25% in Q32020. 

Ironically, motorcycles and two wheelers are now considered a safer mode of transportation in many parts of the world as a result of the pandemic.


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