LitPic is a subscription-based social network that helps creators make money from their content.  The company is based in Seattle and was founded just this year by Maurice Yi.

LitPic’s iOS app lets creators post photos and videos, explore a discovery reel, and send messages to fans, mixing elements from OnlyFans and Twitch.  There are around 6,000 creators signed up for the app’s beta version.

Creator-focused companies have raised a record amount of $1.3B in 2021 per CB Insights data.

Users can subscribe to their favorite creators using an in-app currency called "Lits,” which can also be used for tips.  The app also helps creators sign brand deals on the platform. Creators on the platform keep all of their earnings and cash out using Stripe, Venmo, or PayPal.

$1.5M financing.  The company raised $1.5M  variety of big tech investors, including ClassPass CEO Fritz Lanman, Brainchild CEO Kal Vepuri and TechCrunch cofounder Michael Arrington.

Maurice Yi, Litpic’s founder, said in a statement that “the platform brings together social networking, standardized monetization tools, and a creative camera to make cool content in an all-in-one solution…and was founded on the belief everyone should be able to monetize their work and be paid for their creativity, while also rewarding fans and supporters with attention and popularity.”

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