Poporazzi is having a good week.  They launched their app to debut as the #1 downloaded app on the App Store last week.  Now, storied VC firm Benchmark, an original backer of Snap, Twitter and Uber, is reportedly leading a new funding round into the company at a $100M+ valuation.

Poporazzi was founded by the brothers Alex and Austen Ma who attended UCLA and raised $2 million in seed funding.  The basic idea behind the app is for users to upload photos of their friends – in fact, users cannot post selfies and have to wait for their profile to get populated by friends’ postings.

The download numbers ahead of the official launch last week have been impressive –10,000 beta test users posting more than 100,000 photos, per the company’s blog post.

One source said that Benchmark could invest $13.5 million for 10% of Poparazzi with the  round expected to close at between $15 million and $20 million overall.

Easy peasy to share this story with your peeps