Viral sensation Poporazzi is the #1 downloaded app on the App Store right now.  It’s a new social networking app that lets you create a social profile, but you can’t upload any pics to it.  Your friends have to upload photos and tag you in them for anything to show up on your profile…get it, that makes your friends your “Poporazzi.”  And the pictures they post and tag you in are of course called “pops.”
 
Anti-selfie.  The company is using a clever anti-Instagram/anti-selfie message to market its app.  In a blog post, Poporazzi explains that it is not about creating “seeming effortless perfection” or sharing the most exciting moments.  No, “life is made up of many unperfect, perfect moments that are worth capturing and sharing.”  That’s good copy minus the grammar.  And, it obviously is working. 
 
Founders and financing.  The company was founded by Alex and Austen Ma and has raised $2 million from investors led by a firm called Floodgate – not much else is known about its investors, per Business Insider.
 
Slick onboarding.  The website and the user onboarding experience should be a case study in design and UX – it’s really well done.
 
Get past the hype, and the app seems to ask for a lot of access to your personal information, like your address book, which doesn’t seem necessary to the functioning of the app and is more like a grab for more user information.  But hey, Gen Z doesn’t seem to mind.

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