Creator+ is a new streaming service that will feature social media stars as the stars of their original movies, per reporting in Variety.  Sounds like 1-minute gigs on TikTok are not enough to fuel the ambitions of these stars.
 
Jonathan Shambroom, CEO of Creator+  (well, the name says it all, but read on.)

• “We believe the next generation of great storytellers are digital natives who don’t just want to tell stories in short-form bursts, but rather inspire and impact their audience with compelling feature-length films.”

$12 million financing
The company was founded by Shambroom, a tech investor and entrepreneur, and Benjamin Grubbs, the former global head of top creator partnerships at YouTube.  They have raised $12 million in funding from Malaysia-based investment firm Petra Group and Freestyle Capital, as well as creators Jake Roper, Peter Hollens, Wendy Ayche (aka Wengie), tech veterans including Selina Tobaccowala, and strategic business partners including Jazwares CEO Judd Zebersky.
 
Global ambitions
Creator+ says it wants to produce 5 to 10 films this year with the first titles to be released in 2022. Shambroom said the company is committed to supporting underrepresented storytellers and wants to develop international appeal, thus the funding from international investors.
 
The movies will premiere on the company’s proprietary platform across web, mobile and connected-TV devices in a premium video-on-demand window.  It’s not intended to be a subscription or ad-based platform.  So, Netflix is actually safe for now.

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