SOCIAL MEDIA

Fohr is Changing Influencer Marketing

March 4, 2021



Fohr is an influencer marketing company that has launched a new platform called the Ambassador Management Platform (AMP) which connects brands with social media influencers, per a recent NY Times article.

  • “We’ve created a simple way for brands to create what is essentially a careers page for influencers…It allows people to apply, pull in data from their social platforms and gives brands an easy way to recruit, analyze and work with influencers.” ­– Fohr’s founder and CEO James Nord.

Brand adoption.  Over 50 brands, including Dyson, Costco, American Eagle, Lilly Pulitzer and Sephora, are using AMP to connect with social media talent – the platform currently has a database of around 100,000+ influencers, according to the company’s website.

Career page for influencers.  Basically, Fohr gets paid for setting up a webpage for brands that is like a careers page but just for securing social media influencers.  And the influencers apparently like the centralized, standardized approach that Fohr offers them, so much so that 100,000+ have signed onto AMP.  Instead of sending DMs to brands, influencers can apply to a company on AMP.

It’s not who you know anymore
“The industry now is way too dependent on relationships.  You get jobs because you know somebody who works for a brand. That’s not a fair way to organize the industry. By brands starting these pages and having centralized places for influencers to apply, it’s going to make it a lot more fair for anyone with a following to raise their hand and say I want to work with you,” per CEO Nord.

Wait, there’s more.  Another company with a winning name for their blog:  Fohrcast.  But it’s not just a great name – it has really useful content to boot.


Easy peasy to share this story with your peeps

Level up your inbox with The Scroll

Get stories like this delivered to your inbox.

Business news focused on startups and tech. Get informed while being very mildly entertained.
No spam. No fluff. No nonsense. Ever.