G Suite is Now Google Workspace and Why That’s Actually Important

October 6, 2020

G Suite is rebranding to Google Workspaces. 


If you don’t already know, Workspace is basically the collection of productivity apps created by Google--Gmail, Calendar, Drive, Docs, Sheets, Slides, and Meet.


Massive, and we mean massive numbers of new companies on the platform
First off, Google shared some metrics on the platform.  Workspace now has over 2.6 billion monthly active users (MAUs).  In March, they had 2 billion MAUs, so that’s 30% growth in 6 months, but numerically it’s even more significant--600 million new users which are of course, companies.


But there’s no new data on the number of paying customers.  The last we know on that is 6 million paying customers.  But you have to figure they’ll convert some of those new 600 million companies.


Pretty significant statement on the state of remote work
Google Workspace VP Javier Soltero delivered some zingers in the press briefing on the product launch:


  • “Work is no longer a physical place that we go to, necessarily.”


  • “The idea that we’re able to build and run organizations, governments, financial institutions, any size of business, and do it in a way that doesn’t require a physical presence that was previously referred to as an office will stay with us.”


  • The new executives in the Google Workspace team has three new executives joined during the pandemic and “have never set foot on a Google campus.”


  • The leadership team “has never actually sat in the same place, physically, ever.”


  • And the best for last: Soltero claims that “no part of this was a response to COVID-19. The work to deliver the integrated experience began in 2019.”


Um, ok.

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