Knife fight in the alley
Epic Games makes the famous Fortnite game and flouted Apple’s App Store rules regarding in-app payment to avoid paying Apple its 30% vig, classic gangster-style. Apple pimp slapped back by removing Fortnite from the App Store entirely.
Court showdown
A few lawsuits and a clever parody ad (evoking Apple’s 1980s ad campaign itself) later, fast forward to the present. The federal court hearing the case handed a partial victory to Epic by ordering Apple not to block the Unreal Engine from the App Store ecosystem. Unreal Engine is a suite of software tools for gaming developers that is so useful it’s also used by movies and TV shows for special effects.