Crypto investing is hard to understand, so trading tools for passive investors are a big opportunity in the space.  Stacked is a company that provides passive investment tools for retail investors who want to invest in crypto.  

It just raised a $35M Series A co-led by Alameda Research, the crypto trading firm owned by FTX founder Sam Bankman-Fried, per a recent article in Techcrunch.

Humble beginnings.  The Chicago-based company launched in April 2020 by once homeless immigrant Joel Birch and raised a $1 million seed round in September 2020. Stacked has grown its business with no formal marketing spend until raising the Series A.

Growth.  Stacked has automated over $10 billion worth of transactions for tens of thousands of new investors in 2021, per the company.

How it works.  In conjunction with a user’s existing crypto brokerage account, Stacked offers a menu of pre-built portfolios it calls “stacks” based on a risk score it assigns to each user.

Its core product is currently free to use and allows users to manage portfolios across multiple crypto exchanges, auto-rebalance and compound their portfolios, and lend cryptocurrency through FTX’s exchange, according to Birch.

Stacked makes money by charging a percentage fee on transactions in its marketplace.

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